Customer Database Management
The American Gas Association (AGA) will sponsor a benchmarking study in the area of Customer Database Management.
Study topics include:
- Linking database direction to strategy;
- Technologies used in the process;
- Collecting the data;
- Identifying users and providing the data;
- Measuring database effectiveness;
- Identifying legal/ethical restrictions on data gathering; and
- Other customer database management issues.
AGA Study Highlights:
- A kickoff meeting with participants will be held on December 10.
- Participants will complete a survey and will be interviewed by phone.
- Participants will be invited to three to five site visits to best practices companies, and to a final report readout/discussion session.
- All Benchmarking data will be maintained confidential. No specific data will ever be linked to a participant in the study.
- Each participant will pay $3,000 to participate in the study.
To get more information about this study, please click the appropriate box on this form: information form.
To contact us call 281-440-5044 or e-mail at benchmar@flash.net or use e-mail form
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