External Corporate Communications

The American Gas Association (AGA) will sponsor a benchmarking study in the area of External Corporate Communications.

Study topics include:

• Measures and key process indicators - including how companies measure success, specific areas of success achieved and communications standards and systems;
  
  
• Policies and procedures - including a focus on procedures in the area of crisis communications and confidentiality;
  
  
• Strategies - including coordination of regional and corporate/national efforts, determining key messages, segmenting messages to different audiences, community relations, and messages from the chairman/president; and
  
  
• Technology - including building and maintaining databases, electronic libraries, internet and intranet issues, and educating the target audience about technology/methodologies.

AGA Study Highlights:

• A kickoff meeting with participants will be held on April 29, 1998 in Las Vegas, in conjunction with AGA's Annual Marketing and Communications Conference.
  
  
• Participants will complete a survey and will be interviewed by phone.
  
  
• Participants will be invited to three to five site visits to best practices companies, and to a final report readout/discussion session.
  
  
• All Benchmarking data will be maintained confidential. No specific data will ever be linked to a participant in the study.
  
  
• Each participant will pay $3,000 to participate in the study.
  

---

To get more information about this study, please click the appropriate box on this form: information form.

---

To contact us call 281-440-5044 or e-mail at benchmar@flash.net or use e-mail form

---

[ Back | AGA Home Page ]