Sales Force Effectiveness

The American Gas Association (AGA) will sponsor a benchmarking study in the area of Sales Force Effectiveness.

Study topics include:

• Measures and key process objectives;
  
  
• Prospect identification;
  
  
• Sales call scheduling;
  
  
• Order taking techniques;
  
  
• Technologies to promote effectiveness;
  
  
• Recruiting and training practices; and
  
  
• Strategies for managing the Sales function.

AGA Study Highlights:

• A kickoff meeting with participants was held on February 24, 1998. There's still time to join!
  
  
• Participants will complete a survey and will be interviewed by phone.
  
  
• Participants will be invited to three to five site visits to best practices companies, and to a final report readout/discussion session.
  
  
• All Benchmarking data will be maintained confidential. No specific data will ever be linked to a participant in the study.
  
  
• Each participant will pay $3,000 to participate in the study.
  

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To get more information about this study, please click the appropriate box on this form: information form.

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To contact us call 281-440-5044 or e-mail at benchmar@flash.net or use e-mail form

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